| The National Media
Marketing Campaign is one of the many ways SEKTDA is working toward
promoting Southern and Eastern Kentucky. This campaign includes
hosting tours of professional journalists who visit the region and
then report about their experiences.
As a result of these tours, hundreds
of articles have been published in national publications such as:
| Southern
Living |
Country
Living |
In
Fisherman |
| Golf
Digest |
Group
Tour |
Boating
World |
| Canoe
and Kayak |
Paddler |
Country
Home |
| Outside |
|
|
Broadcast Include:
| CNN |
WalMart's
Great Outdoors |
Bassmasters |
| ESPN
Outdoors |
Outdoor
Life Network |
ATV
Magazine TV |
As of February 2006, over 801
articles and broadcast segments have been produced. This media
coverage has reached over 252+ million potential
visitors, with an ad equivalency of 11.8 million dollars and return on
investment of 565%.
In addition, SEKTDA has also created
press kits which provide valuable informational resources to
journalists regarding SEKTDA, along with the history, culture, and
outdoor recreational opportunities within the 46-county region.
Geiger and Associates, SEKTDA PR
agency, has also worked on coordinating media development missions
into major regional markets, developing press releases and developing
driving tours (which have been modified into motorcoach itineraries),
as well as developing and adding to a slide library for media use.
The national broadcast campaign was
launched in 2002. To date some ten national broadcast programs (and
several regional ones) have aired. Those shows which have aired have
included shows produced by:
| CNN |
WalMart's
Great Outdoors |
ESPN
Outdoors |
| Outdoor
Life Network |
ATV
Magazine TV |
|
Media Kit
Please use the links below to access
the media kit files
(Note: Files open in a new window in PDF)
2006 Press Tours Schedule:
| Date |
Description |
| April 28-May 2,
add-on day May 3, 2006 |
Renfro Valley,
London, Cumberland Gap, and Cumberland Falls |
|
| June 4-8, 2006 |
Shaker Village,
Danville, Green River Lake with side trips to Greensburg,
Tompkinsville, and perhaps the Mennonite country about Liberty |
|
| June 25-29, 2006 |
Red River Gorge,
Buckhorn Lake, Benham and Lynch, Hyden, Hindman, and Whitesburg |
|
| August 9-13, 2006 |
Country Music
Highway with perhaps an add-on to Ashland and Greenbo Lake and
Carter Caves State Park |
|
| October 8-12, 2006 |
Lake Cumberland (Grider
Hill and Burnside) with side trips to Tompkinsville, Big South
Fork, Cumberland Falls, and Somerset |
|
| December 6-9, 2006 |
Berea with side
trips to London, Danville, and Irvine |
|
